Iowa State University Fashion Show: Why do they Attend?

Date
2009-01-01
Authors
Marcketti, Sara
Lo, Yi-Tung
Marcketti, Sara
Gendle, Natalie
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Apparel, Events and Hospitality Management
Abstract

The popularity of the Peabody award-winning television show Project Runway has sparked public interest in and awareness of the fashion industry ("Project runway," 2009). Coupled with increasing enrollment in textiles and clothing programs (Arthur, O'Neal, Jordan, Kadolph, & Johnson, 2003) and sold out events, man colleges and universities have witnessed enhanced interest in student fashion shows.

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This article is from Journal of Family & Consumer Sciences, 2009 101(4); 49-50. Posted with permission.

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