Social media in the store environment: The impact of social network applications on consumer emotions, cognitions, and purchase intentions

dc.contributor.author Dories, Amy
dc.contributor.author Rabolt, Nancy
dc.contributor.author Markova, Ivana
dc.contributor.author Johnson-Carroll, Karen
dc.date 2018-10-27T02:09:04.000
dc.date.accessioned 2020-06-30T05:30:47Z
dc.date.available 2020-06-30T05:30:47Z
dc.date.issued 2013-01-01
dc.description.abstract <p>Social media is rapidly changing the online retail landscape (Constantinides & Fountain, 2008). Because of social media, consumers can now blog, review, tweet, and post on Facebook about their consumption experiences. Social media includes social network sites, such as Facebook and Twitter, but also includes social network applications, such as online ratings and reviews. Social network applications give retailers the opportunity to add a human element, or social cues, to their online retail websites. Research in traditional brick and mortar environments has shown that an increase in social cues can lead to an increase in positive emotions, attitudes, and purchase intentions towards a retailer (Hu & Jasper, 2006; Baker, Grewal, & Parasuraman, 1994). This research attempts to understand the influence that three social network applications have on consumer decision-making and behaviors.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/47/
dc.identifier.articleid 2420
dc.identifier.contextkey 11912272
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/47
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50397
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/47/2013_ITAA_CB_013.pdf|||Sat Jan 15 00:25:08 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.subject.keywords social network applications
dc.subject.keywords TPB
dc.subject.keywords S-O-R
dc.title Social media in the store environment: The impact of social network applications on consumer emotions, cognitions, and purchase intentions
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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