Transparency in Political Advertising: Assessing the Utility and Validity of the FCC's Online Public Inspection File System

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dc.contributor.author Newell, Jay
dc.contributor.author Blevins, Jeffrey
dc.contributor.author Newell, Jay
dc.contributor.department Greenlee School of Journalism and Communication
dc.date 2019-01-31T10:06:28.000
dc.date.accessioned 2020-06-30T05:45:18Z
dc.date.available 2020-06-30T05:45:18Z
dc.date.copyright Mon Jan 01 00:00:00 UTC 2018
dc.date.issued 2018-01-01
dc.description.abstract <p>This research explores the usability of the Federal Communication Commission's (FCC's) online Public Inspection Files to measure the sources and quantities of political advertising on broadcast television. We compared data from FCC files with data purchased from a commercial vendor in a presidential caucus campaign that stretched across nine months, including advertising sponsored by over 40 groups and totaled tens of millions of dollars. The FCC-derived and commercial data were consistent in reporting the quantity of advertising, but sponsor identification was inconsistent between data sources, raising concerns about the FCC's ability to disclose reliable information about political ad spending.</p>
dc.description.comments <p>This article is published as Newell, J., Blevins, J.L. Transparency in Political Advertising: Assessing the Utility and Validity of the FCC's Online Public Inspection File System. <em>Journal of Information Policy</em>., (2018), 8; 417-441. Doi: <a href="https://dx.doi.org/10.5325/jinfopoli.8.2018.0417" target="_blank">10.5325/jinfopoli.8.2018.0417</a>. Posted with permission. </p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/jlmc_pubs/14/
dc.identifier.articleid 1013
dc.identifier.contextkey 13628726
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath jlmc_pubs/14
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/52476
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/jlmc_pubs/14/2018_NewellJ_Transparency_in_Political_Advertising.pdf|||Fri Jan 14 20:10:55 UTC 2022
dc.source.uri 10.5325/jinfopoli.8.2018.0417
dc.subject.disciplines Broadcast and Video Studies
dc.subject.disciplines Communication Technology and New Media
dc.subject.disciplines Journalism Studies
dc.subject.disciplines Publishing
dc.subject.disciplines Social Influence and Political Communication
dc.subject.disciplines Social Media
dc.subject.keywords political ad spending
dc.subject.keywords transparency in election spending
dc.subject.keywords FCC data policy
dc.subject.keywords FCC online public inspection file system
dc.title Transparency in Political Advertising: Assessing the Utility and Validity of the FCC's Online Public Inspection File System
dc.type article
dc.type.genre article
dspace.entity.type Publication
relation.isAuthorOfPublication 18290c93-04a4-41b8-8792-04bbd15fd56d
relation.isOrgUnitOfPublication a90aa4f9-cd8d-4028-bba5-91b31d745f15
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