How Relationships among Antecedents and Purchase Intention of Wearable Technology Are Changed in Five Samples

Date
2017-01-01
Authors
Perry, Anna
Liu, Hang
Lee, Juyoung
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Abstract

The purpose of the current study is to investigate whether the relationships among the antecedents and purchase intentions of wearable technology are changed in different consumer groups. A total of 581 participants from Amazon Mechanical Turk were recruited for a quantitative survey. The results indicated that the relationships among the antecedents and purchase were different in various samples. The difference suggested that people who have bought wearable technology had different requirements from the overall sample, and people who have abandoned wearable technology had different requirements from people who have never abandoned wearable technology.

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