A Cross-Cultural Study of Consumer Perceptions of Clothing Fit

Date
2017-01-01
Authors
Wu, Yingying
Ashdown, Susan
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Abstract

Many studies and industry initiatives endeavor to provide well-fitted ready-to-wear products (RTW) to consumers. However, consumer perception of clothing fit has not been fully studied. We conducted a simulated fitting room study and a 3D virtual fitting study to investigate consumers' understanding of fit through their fitting practices and their organic language. It was found that both Chinese and American women experienced difficulties in fit evaluation. They lacked knowledge and methods of fit evaluation as well as vocabulary to describe clothing misfit. Therefore, expand clothing fit evaluation to consumers is demanded.

Comments
Description
Keywords
Citation
DOI
Source