Exploring T-shirt Slogans by Content Analysis

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Date
2018-01-01
Authors
Tong, Xiao
Su, Jin
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Altmetrics
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Abstract

The study has two primary purposes. First, this study aims to investigate young American consumers’ general attitude towards slogans on T-shirts. Second, this study aims to identify the factors affecting the likability of T-shirt slogans. The results from this preliminary study serve as a foundation for future research in T-shirt slogans.

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