Exploring T-shirt Slogans by Content Analysis

dc.contributor.author Tong, Xiao
dc.contributor.author Su, Jin
dc.date 2019-02-01T10:09:52.000
dc.date.accessioned 2020-06-30T05:42:12Z
dc.date.available 2020-06-30T05:42:12Z
dc.date.issued 2018-01-01
dc.description.abstract <p>The study has two primary purposes. First, this study aims to investigate young American consumers’ general attitude towards slogans on T-shirts. Second, this study aims to identify the factors affecting the likability of T-shirt slogans. The results from this preliminary study serve as a foundation for future research in T-shirt slogans.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/127/
dc.identifier.articleid 3320
dc.identifier.contextkey 13620413
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2018/posters/127
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/52044
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/127/MB_Tong_Tshirt_Slogans_RES.doc|||Fri Jan 14 19:28:06 UTC 2022
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/127/auto_convert.pdf|||Fri Jan 14 19:28:07 UTC 2022
dc.subject.disciplines Advertising and Promotion Management
dc.subject.disciplines Fashion Business
dc.subject.disciplines Marketing
dc.title Exploring T-shirt Slogans by Content Analysis
dc.type event
dc.type.genre poster
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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