Adoption of multiple electronic marketplaces: Antecedents from a grounded theory study

dc.contributor.author Collignon, Stéphane
dc.contributor.author Sternberg, Steen-Henrik
dc.contributor.author Sternberg, Steen-Henrik
dc.contributor.department Kinesiology
dc.date 2020-10-07T02:41:54.000
dc.date.accessioned 2021-02-26T02:28:36Z
dc.date.available 2021-02-26T02:28:36Z
dc.date.copyright Wed Jan 01 00:00:00 UTC 2020
dc.date.embargo 2022-09-22
dc.date.issued 2020-09-22
dc.description.abstract <p>To achieve economies of scope, most motor carriers combine long‐term contracts with shippers and brokers with periodic spot assignments found on electronic marketplaces (EMs). While previous research has addressed how carriers adopt an EM, we know little about factors that influence carriers to adopt multiple EMs. Given the rise of the platform economy of the trucking industry, we chose to address this gap and generate mid‐range theory on adopting multiple EMs in a logistics context. To do this, we applied grounded theory and conducted 23 interviews with motor carriers and EM experts in North America and Europe until we reached theoretical saturation. Our findings reveal that many motor carriers adopt a portfolio of different EMs, and that their awareness of platforms, expected and realized benefits, attitude, and vigilance determine how they configure their EM portfolios. The implication for existing theory is that, while previous studies depicted EM adoption from a single‐system perspective, we found that it is actually a continuous selection process that follows a portfolio perspective. Our paper also has implications for practice in that it illuminates the rationales behind EM portfolio development and identifies actionable factors that can help managers configure stronger portfolios.</p>
dc.description.comments <p>This accepted article is published as Collignon, S.E. and Sternberg, H.S. (2020), Adoption of multiple electronic marketplaces: Antecedents from a grounded theory study. <em>J. Bus. Logist</em>.. doi:<a href="https://doi.org/10.1111/jbl.12254">10.1111/jbl.12254</a>. Posted with permission. </p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/kin_pubs/70/
dc.identifier.articleid 1069
dc.identifier.contextkey 19685646
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath kin_pubs/70
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/96538
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/kin_pubs/70/2020_GS_Alert_Pub_SternbergHS_Adoption_of_Multiple_Electronic_Marketplaces.pdf|||Sat Jan 15 01:40:42 UTC 2022
dc.source.uri 10.1111/jbl.12254
dc.subject.disciplines Kinesiology
dc.subject.disciplines Management Information Systems
dc.subject.disciplines Operations and Supply Chain Management
dc.subject.disciplines Portfolio and Security Analysis
dc.subject.disciplines Strategic Management Policy
dc.subject.disciplines Technology and Innovation
dc.subject.keywords electronic marketplaces
dc.subject.keywords grounded theory
dc.subject.keywords motor carrier industry
dc.subject.keywords technology adoption
dc.subject.keywords marketplace portfolio
dc.title Adoption of multiple electronic marketplaces: Antecedents from a grounded theory study
dc.type article
dc.type.genre article
dspace.entity.type Publication
relation.isAuthorOfPublication 318cff8e-cfde-47fe-ae85-6d5835b21bbb
relation.isOrgUnitOfPublication f7b0f2ca-8e43-4084-8a10-75f62e5199dd
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