Generation Y’s Perception of Price and Quality Related to Apparel Products

Date
2013-01-01
Authors
Letchworth, Rebecca
Guthrie, Mallori
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Abstract

Many studies have investigated the relationship between price and quality, but only a few investigated the price-perceived quality relationship for apparel products (e.g. Heisey, 1990). Furthermore, not much attention focused on quality perceptions held by the Generation Y segment.

Comments
Description
Keywords
Citation
DOI
Source