Appearance and Social Psychological Meanings of a Favorite Clothing Item

Date
2013-01-01
Authors
Kang, Ju-Young
Johnson, Kim
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Clothes are consumed not only for their utilitarian benefits but also for their social psychological meanings as clothes are symbolic signifiers of taste, lifestyle, and identity (Solomon & Douglas, 1989). It has been documented that women attempt to alter themselves to meet current societal demands concerning appearance (Fallon, 1990). Women’s awareness (i.e., recognition) of societal influences as well as their internalization (i.e., endorsement) of views regarding the importance of attractiveness in society could affect the social psychological aspects of their clothing consumption.

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