Consumer Compulsive Buying and Hoarding in a World of Fast Fashion
Powerful, uncontrollable urges to shop and purchase characterize compulsive buying (Johnson & Attmann, 2009). By definition, fast fashion is a clothing category that is designed to cater to the impulse purchase by being fashion-forward and relatively inexpensive. People who compulsively shop do so to generate positive feelings; buying will eliminate the blue mood however it is often followed by feelings of depression. However, kept unworn clothes have been considered a sign of excess consumer culture, and could even suggest a shopping addiction, such as compulsive shopping (Banim & Guy, 2001).