The effect of hosting the Olympics on national image: An analysis of US newspaper coverage of host countries with reputation problems

dc.contributor.advisor Lulu Rodriguez
dc.contributor.author Yao, Jiajun
dc.contributor.department Greenlee School of Journalism and Communication
dc.date 2018-08-11T06:52:09.000
dc.date.accessioned 2020-06-30T02:37:15Z
dc.date.available 2020-06-30T02:37:15Z
dc.date.copyright Fri Jan 01 00:00:00 UTC 2010
dc.date.embargo 2013-06-05
dc.date.issued 2010-01-01
dc.description.abstract <p>Does hosting the Olympic games boost the image of a country from a problematic to a more positive one? This study examines how three American newspapers covered four Olympics host countries whose reputations, based on historical records, have come into question. Newspaper articles published before and after the games were analyzed in terms of visibility, valence and the overarching framework of news stories. The findings suggest that the host countries received less attention from the US press after the games. The results also showed a decline in the negative coverage of the four host countries after the games, accompanied by a rise in stories with a more positive slant. The politics frame dominated the coverage across the four Olympiad before and after the games. The findings suggest that the Olympics can indeed be harnessed as a tool with which to repair a host country’s image in the world community.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/etd/11658/
dc.identifier.articleid 2658
dc.identifier.contextkey 2807856
dc.identifier.doi https://doi.org/10.31274/etd-180810-2360
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath etd/11658
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/25864
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/etd/11658/Yao_iastate_0097M_11490.pdf|||Fri Jan 14 18:55:11 UTC 2022
dc.subject.disciplines Communication
dc.title The effect of hosting the Olympics on national image: An analysis of US newspaper coverage of host countries with reputation problems
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication a90aa4f9-cd8d-4028-bba5-91b31d745f15
thesis.degree.level thesis
thesis.degree.name Master of Science
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