Relationships Between Optimum Stimulation Level and Willingness to Use Mass Customization Options
Relationships Between Optimum Stimulation Level and Willingness to Use Mass Customization Options
Date
2001-01-01
Authors
Fiore, Ann Marie
Lee, Seung-Eun
Fiore, Ann
Kunz, Grace
Campbell, J. R.
Lee, Seung-Eun
Fiore, Ann
Kunz, Grace
Campbell, J. R.
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Fiore, Ann
Person
Research Projects
Organizational Units
Apparel, Events and Hospitality Management
Organizational Unit
Journal Issue
Series
Department
Apparel, Events and Hospitality Management
Abstract
This study examines whether an individual's preferred level for environmental stimulation was associated with the types of products, services, and experiences desired from mass customization of apparel.
Comments
This poster is from the 58th Annual Conference of the International Textile and Apparel Association (2001): pp. 1-2. Posted with permission.