Relationships Between Optimum Stimulation Level and Willingness to Use Mass Customization Options

Date
2001-01-01
Authors
Fiore, Ann Marie
Lee, Seung-Eun
Fiore, Ann
Kunz, Grace
Campbell, J. R.
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Altmetrics
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

This study examines whether an individual's preferred level for environmental stimulation was associated with the types of products, services, and experiences desired from mass customization of apparel.

Comments

This poster is from the 58th Annual Conference of the International Textile and Apparel Association (2001): pp. 1-2. Posted with permission.

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