Relationships Between Optimum Stimulation Level and Willingness to Use Mass Customization Options
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2001-01-01
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Apparel, Events and Hospitality Management
Abstract
This study examines whether an individual's preferred level for environmental stimulation was associated with the types of products, services, and experiences desired from mass customization of apparel.
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This poster is from the 58th Annual Conference of the International Textile and Apparel Association (2001): pp. 1-2. Posted with permission.
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Mon Jan 01 00:00:00 UTC 2001