Exploring Young Consumers' Trust and Purchase Intention of Organic Cotton Apparel

Date
2016-11-08
Authors
Tong, Xiao
Su, Jin
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Altmetrics
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Abstract

Sales of organic cotton products have grown significantly in recent years, as consumers increasingly seek out sustainable, chemical-free fiber. Considering consumer trust is essential for growing the organic clothing market, this study aims to investigate the key factors that may influence young consumers' trust and purchase intentions of organic apparel products. Specifically, this study explores the relationships between corporate social responsibility (CSR) reputation, product price, organic label, and consumer trust and purchase intentions by surveying college students.

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