Exploring Young Consumers' Trust and Purchase Intention of Organic Cotton Apparel

dc.contributor.author Tong, Xiao
dc.contributor.author Su, Jin
dc.date 2018-10-19T03:19:59.000
dc.date.accessioned 2020-06-30T05:38:19Z
dc.date.available 2020-06-30T05:38:19Z
dc.date.issued 2016-11-08
dc.description.abstract <p>Sales of organic cotton products have grown significantly in recent years, as consumers increasingly seek out sustainable, chemical-free fiber. Considering consumer trust is essential for growing the organic clothing market, this study aims to investigate the key factors that may influence young consumers' trust and purchase intentions of organic apparel products. Specifically, this study explores the relationships between corporate social responsibility (CSR) reputation, product price, organic label, and consumer trust and purchase intentions by surveying college students.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/presentations/85/
dc.identifier.articleid 1568
dc.identifier.contextkey 9919091
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/presentations/85
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51483
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/presentations/85/CB_Tong_Young_20Consumers_20and_20Organic_20Cotton_20Apparel_RES.pdf|||Sat Jan 15 02:12:33 UTC 2022
dc.title Exploring Young Consumers' Trust and Purchase Intention of Organic Cotton Apparel
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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