A framework for classifying the content of online reviews of formalwear rented online

Date
2014-01-01
Authors
McKinney, Ellen
McKinney, Ellen
Shin, Eonyou
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Altmetrics
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Abstract

While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price.

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