DIY Consumers and Wearable Electronics: What Factors Affect Technology Adoption? Rogers, Kristi Park, Juyeon 2018-10-19T01:36:17.000 2020-06-30T05:38:05Z 2020-06-30T05:38:05Z 2016-11-08
dc.description.abstract <p>This study explored factors which affect DIY consumers' attitude toward and intention to adopt wearable technology within the Technology Acceptance Model (TAM) using the variables of Perceived Ease of Use, Perceived Usefulness and Perceived Playfulness. A survey, hands-on activity, and focus groups were carried out with seventeen U.S. adult participants (N = 17) and the data were analyzed based on thematic content analysis and linear regression analyses. Both survey and focus group data gathered indicated that creativity of DIY consumers affects adoption of wearable technology. The characteristic of creativity helped participants overcome the initial intimidation of the device, allowed them to perceive it more favorably in terms of playfulness and usefulness, and also increased the likelihood of device adoption, especially if it could be customized. Building on this work, academic and industry professionals can address the needs of this increasingly powerful demographic of consumers alongside the advancement of wearable technology.</p>
dc.identifier archive/
dc.identifier.articleid 1538
dc.identifier.contextkey 9919050
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/presentations/55
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/|||Sat Jan 15 00:55:17 UTC 2022
dc.title DIY Consumers and Wearable Electronics: What Factors Affect Technology Adoption?
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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