Sustainable Fashion Consumption: An Expanded Theory of Planned Behavior

Date
2012-01-01
Authors
Russell, Daniel
Manchiraju, Srikant
Fiore, Ann Marie
Russell, Daniel
Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

This study is an effort to understand consumers' perceptions of sustainable consumption towards fashion, including their beliefs, attitude, and behavioral intention toward purchase sustainable fashion products, which may be used to increase demand for sustainable fashion, thus diminishing the negative impact of fashion products on the environment.

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This proceeding is from the 69th Annual Conference of the International Textile and Apparel Association (2012): pp. 1-2. Posted with permission.

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