Women's Motivations to Sew Clothing for Themselves

Date
2017-01-01
Authors
Martindale, Addie
McKinney, Ellen
McKinney, Ellen
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Department
Abstract

Participation in home sewing sewing is undergoing a resurgence in participation with a growing number of women choosing to sew their garments instead of buying readily available fast fashion. The purpose of this grounded theory study was to understand the current motivations of an ethnically diverse sample of women who sew garments for themselves. The in-depth interview data from 15 interviews revealed personal fulfillment to be the overarching reason for their sewing participation. Personal fulfillment was achieved through investment, control, and empowerment that provided the women with accomplishment, a creative outlet, and stress relief. Theoretical perspectives of prosumerism, craft consumer and do-it-yourself consumption uses and gratification theory were applied to better understand the motivations of these women to sew garments for themselves.

Comments
Description
Keywords
Citation
DOI
Source