Trends in Advertising Typology and Facial Cosmetic Emphasis, 1940-2010

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2015-11-11
Authors
Montgomery, Kiara
Ulrich, Pamela
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Abstract

Given limited scholarly research on the cosmetics business and exploration of possible cyclical patterns outside of women’s clothing, as well as the cosmetics industry’s common use of magazine advertising, this study investigated the existence of trends or cyclical patterns in cosmetic emphasis on the lips or eyes and advertising typology used in fashion magazines for young adult and adult female target markets.

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