The Correlates between Positive Emotions/Attributes and Sustainable Fashion Consumption Behaviors
The purpose of the study was to investigate the relationships between positive emotions/attributes (altruism, compassion, gratitude, and happiness) and sustainable consumption. Data were collected from two samples: 463 college students and 317 national adults. For the analysis, bi-variate correlation analyses were used. Altruism, compassion, and gratitude appeared to be key factors associated with sustainable consumption, whereas happiness was not associated.