Marketing Strategies of Successful Rural Iowa Retail Businesses

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2011_Fiore_MarketingStrategies.pdf (1.22 MB)
Date
2011-01-01
Authors
Jakubauskas, Melissa
 Tan, Hui-Siang
 Fiore, Ann
 Niehm, Linda
 Fiore, Ann Marie
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

An exploratory study was conducted to examine the innovative marketing and business strategies used by small retail and service firms and their relationship to business success.
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This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.
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https://dr.lib.iastate.edu/handle/20.500.12876/2196
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Conference Proceedings and Presentations