Marketing Strategies of Successful Rural Iowa Retail Businesses

Date
2011-01-01
Authors
Jakubauskas, Melissa
Tan, Hui-Siang
Fiore, Ann
Niehm, Linda
Fiore, Ann Marie
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Fiore, Ann
Person
Research Projects
Organizational Units
Journal Issue
Series
Department
Apparel, Events and Hospitality Management
Abstract

An exploratory study was conducted to examine the innovative marketing and business strategies used by small retail and service firms and their relationship to business success.

Comments

This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

Description
Keywords
Citation
DOI
Source