Understanding Apparel Preferences in the Multi-Ethnic Malaysian Market
Understanding Apparel Preferences in the Multi-Ethnic Malaysian Market
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Date
2010-10-01
Authors
Tajuddin, Rosita
Tan, Hui
Karpova, Elena
Karpova, Elena
Tan, Hui
Karpova, Elena
Karpova, Elena
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Karpova, Elena
Person
Research Projects
Organizational Units
Apparel, Events and Hospitality Management
Organizational Unit
Journal Issue
Series
Department
Apparel, Events and Hospitality Management
Abstract
The purpose of this study was to explore how ethnicity may affect Malaysian consumers' apparel preferences.
Comments
This proceeding is from 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.