The Excitement of the Surprise: Motivations of the Subscription Shoppers

Date
2018-01-01
Authors
Bhatt, Dipti
Kim, Hye-Shin
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Abstract

Using qualitative data, this study examines the shopping motivations of consumers enrolled with online apparel subscription companies. This study seeks an in-depth understanding of the social phenomena of fashion subscription services based on the direct experiences of consumers.

Comments
Description
Keywords
Citation
DOI
Source