The Excitement of the Surprise: Motivations of the Subscription Shoppers

dc.contributor.author Bhatt, Dipti
dc.contributor.author Kim, Hye-Shin
dc.date 2019-03-05T15:58:57.000
dc.date.accessioned 2020-06-30T05:43:07Z
dc.date.available 2020-06-30T05:43:07Z
dc.date.issued 2018-01-01
dc.description.abstract <p>Using qualitative data, this study examines the shopping motivations of consumers enrolled with online apparel subscription companies. This study seeks an in-depth understanding of the social phenomena of fashion subscription services based on the direct experiences of consumers.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/108/
dc.identifier.articleid 3381
dc.identifier.contextkey 13885819
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2018/presentations/108
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/52173
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/108/CB_Kim_Motivations_of_Subscribers_RES.pdf|||Fri Jan 14 18:28:36 UTC 2022
dc.subject.disciplines E-Commerce
dc.subject.disciplines Fashion Business
dc.subject.disciplines Marketing
dc.title The Excitement of the Surprise: Motivations of the Subscription Shoppers
dc.type event
dc.type.genre oral
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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