Social Networking Sites: An Exploration of Scale Reliability

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2013-01-01
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Yaoyuneyong, Gallayanee
Burgess, Brigitte
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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After their emergence, the growth of social networking sites (SNSs) (e.g., Facebook, MySpace, LinkedIn, LiveJournal) has been explosive (Boyd & Ellison, 2007). Many instructors in higher education , recognizing this new, and potentially fortuitous technology, have begun to integrate SNSs into their face-to-face, hybrid, or distance learning classrooms. Research shows that classroom use of SNSs can increase level of communication and collaboration, increase student engagement, build classroom community, and promote community of practices (Brady, Holcomb, & Smith, 2010; Hung & Yuen, 2010). Additionally, SNSs creates opportunities for students to interact beyond the classroom. Such interaction can lead to additional learning opportunities and enhance participation in face-to-face classroom (Hung & Yuen, 2010).

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