The Impact of Weather on U.S. Apparel Retail Sales
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Abstract
There is a huge gap in our comprehension on the effect of the weather on U.S. apparel retail sales. This study was designed to uncover the relationships between weather and apparel retail sales in the United States. For this purpose, the secondary data analysis was performed using the national-level U.S. apparel retail sales and the weather data from 1992 to 2015. The study found that when the temperature is higher than usual especially in April, the apparel retail sales will increase and when the temperature is lower in September and October, the sales will decrease. Again, higher precipitation in July expects higher sales in the United States. The U.S. retailers now can predict how the weather change will impact their sales and at what amount and take corrective actions to mitigate the negative impact of the weather on business activities.