Consumer Online Retailer Patronage Behavior Model: Impact of Image Interactivity Technology on Consumer's Perception of Store Environment
Consumer Online Retailer Patronage Behavior Model: Impact of Image Interactivity Technology on Consumer's Perception of Store Environment
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Date
2005-01-01
Authors
Kim, Jihyun
Fiore, Ann Marie
Fiore, Ann
Lee, Hyun-Hwa
Fiore, Ann Marie
Fiore, Ann
Lee, Hyun-Hwa
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Fiore, Ann
Person
Research Projects
Organizational Units
Apparel, Events and Hospitality Management
Organizational Unit
Journal Issue
Series
Department
Apparel, Events and Hospitality Management
Abstract
The purpose of this study was to examine the influences of image interactivity technology on consumer's perceptions of store environment, shopping enjoyment, shopping involvement, a desire to stay and patronage intention.
Comments
This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-5. Posted with permission.