A Unifying Textiles and Clothing Course: Implementing Corporate Aesthetic Management

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2005-01-01
Authors
Fiore, Ann Marie
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Apparel, Events and Hospitality Management
Abstract

With a growing industry focus on branding, textiles and apparel courses should better prepare design and merchandising/marketing students to work together to create brand identity through product and store design.

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This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-3. Posted with permission.

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Sat Jan 01 00:00:00 UTC 2005