South Korean Fashion designers’ decision-making process: The influence of cultural values and personal experience in the creative process

Date
2014-01-01
Authors
Hwang, Ja-young
Sanders, Eulanda
Sanders, Eulanda
Damhorst, Mary
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Abstract

As the world becomes more globally oriented in economics, politics and business, including the fashion industry, it is important to study how cultural meanings accompany or change a designer’s ideas with respect to his/her design work. In particular, the most essential competitive advantage in today’s apparel industry is that of skilled human resources, such as creative designers who serve as cultural interpreters when designing products (Jin, 2004).

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