South Korean Fashion designers’ decision-making process: The influence of cultural values and personal experience in the creative process

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2014-01-01
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Hwang, Ja-young
Sanders, Eulanda
Damhorst, Mary
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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As the world becomes more globally oriented in economics, politics and business, including the fashion industry, it is important to study how cultural meanings accompany or change a designer’s ideas with respect to his/her design work. In particular, the most essential competitive advantage in today’s apparel industry is that of skilled human resources, such as creative designers who serve as cultural interpreters when designing products (Jin, 2004).

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