A framework for classifying the content of online reviews of formalwear rented online

dc.contributor.author McKinney, Ellen
dc.contributor.author McKinney, Ellen
dc.contributor.author Shin, Eonyou
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-16T12:20:50.000
dc.date.accessioned 2020-06-29T22:46:25Z
dc.date.available 2020-06-29T22:46:25Z
dc.date.copyright Wed Jan 01 00:00:00 UTC 2014
dc.date.embargo 2015-06-10
dc.date.issued 2014-11-12
dc.description.abstract <p>While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price. Researching content of online reviews is important as it allows understanding of the evaluative criteria consumers use and report in online reviews. However, there has been no study to date to investigate online reviews of formalwear rented online. Therefore, the purpose of this study was to explore the textual information generated by female consumers about formalwear rented online. The research question was: What are the key themes underpinning the content of online reviews of formalwear rented online?</p>
dc.description.comments <p>2014 ITAA Proceedings #71 Annual Conference, Charlotte, NC, USA; November 12-16, 2014. Posted with permission.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/aeshm_conf/101/
dc.identifier.articleid 1101
dc.identifier.contextkey 7201881
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_conf/101
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2107
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_conf/101/2014_McKinneyE_FrameworkClassifying.pdf|||Fri Jan 14 18:13:39 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Hospitality Administration and Management
dc.subject.disciplines Operations and Supply Chain Management
dc.subject.disciplines Sales and Merchandising
dc.subject.keywords online review
dc.subject.keywords formalwear
dc.subject.keywords rented online
dc.title A framework for classifying the content of online reviews of formalwear rented online
dc.type article
dc.type.genre conference
dspace.entity.type Publication
relation.isAuthorOfPublication ba90f383-d045-4044-baca-ed51cf7f3956
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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