Investigating the Way Store Environment and Merchandise Assortment Interface to Create Effective Shopping Experiences

Date
2013-01-01
Authors
Gobble, Allison
Paulins, V. Ann
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Altmetrics
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Abstract

This research examined how store environment and merchandise assortment interface to create effective shopping experiences for customers. Customer voices combine with shopping observations to explore customer behaviors in the retail environment. This research provides retailers and merchants an improved understanding of the role that visual merchandising plays in effective shopping experiences for customers.

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