Investigating the Way Store Environment and Merchandise Assortment Interface to Create Effective Shopping Experiences

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dc.contributor.author Gobble, Allison
dc.contributor.author Paulins, V. Ann
dc.date 2018-10-19T06:07:31.000
dc.date.accessioned 2020-06-30T05:29:24Z
dc.date.available 2020-06-30T05:29:24Z
dc.date.issued 2013-01-01
dc.description.abstract <p>This research examined how store environment and merchandise assortment interface to create effective shopping experiences for customers. Customer voices combine with shopping observations to explore customer behaviors in the retail environment. This research provides retailers and merchants an improved understanding of the role that visual merchandising plays in effective shopping experiences for customers.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/150/
dc.identifier.articleid 2582
dc.identifier.contextkey 11934651
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/150
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50208
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/150/2013_ITAA_MMVP_007.pdf|||Fri Jan 14 20:34:22 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords merchandise
dc.subject.keywords shopping
dc.subject.keywords store
dc.subject.keywords visuals
dc.title Investigating the Way Store Environment and Merchandise Assortment Interface to Create Effective Shopping Experiences
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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