Investigating the Way Store Environment and Merchandise Assortment Interface to
Create Effective Shopping Experiences
dc.contributor.author | Gobble, Allison | |
dc.contributor.author | Paulins, V. Ann | |
dc.date | 2018-10-19T06:07:31.000 | |
dc.date.accessioned | 2020-06-30T05:29:24Z | |
dc.date.available | 2020-06-30T05:29:24Z | |
dc.date.issued | 2013-01-01 | |
dc.description.abstract | <p>This research examined how store environment and merchandise assortment interface to create effective shopping experiences for customers. Customer voices combine with shopping observations to explore customer behaviors in the retail environment. This research provides retailers and merchants an improved understanding of the role that visual merchandising plays in effective shopping experiences for customers.</p> | |
dc.identifier | archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/150/ | |
dc.identifier.articleid | 2582 | |
dc.identifier.contextkey | 11934651 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | itaa_proceedings/2013/presentations/150 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/50208 | |
dc.relation.ispartofseries | International Textile and Apparel Association (ITAA) Annual Conference Proceedings | |
dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/150/2013_ITAA_MMVP_007.pdf|||Fri Jan 14 20:34:22 UTC 2022 | |
dc.subject.disciplines | Fashion Business | |
dc.subject.keywords | merchandise | |
dc.subject.keywords | shopping | |
dc.subject.keywords | store | |
dc.subject.keywords | visuals | |
dc.title | Investigating the Way Store Environment and Merchandise Assortment Interface to Create Effective Shopping Experiences | |
dc.type | event | |
dc.type.genre | event | |
dspace.entity.type | Publication | |
relation.isSeriesOfPublication | 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5 |
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