Do They Matter? The Impact of Atmospherics on Farmers' Market Consumers' Purchase Intention and Word-of-Mouth Sneed, Christoper Kwon, Theresa Fairhurst, Ann 2018-10-27T02:08:26.000 2020-06-30T05:40:27Z 2020-06-30T05:40:27Z 2017-01-01
dc.description.abstract <p>This study applied Baker, Parasuraman, Grewal, and Voss's (2002) comprehensive store patronage model to the farmers' market channel. It was hypothesized that design and social perceptions would have positive influences on food quality perceptions (H1 and H2). Food quality perceptions would in turn have positive and significant influences on the endogenous constructs of purchase intention and word-of-mouth (H3 and H4). A national sample of consumers (n=485) who had purchased local foods at a farmers' market completed a web-based survey. Data were analyzed using Structural Equation Modeling (SEM). All hypothesized paths were significant. Design and social perceptions impacted consumers' perceptions of food quality. Food quality perception significantly impacted purchase intention and word-of-mouth. This research is a first attempt to apply the work of Baker, et al. (2002) from the formal retail environment to the informal environment of farmers' market retailing. This research holds implications for farmers' market vendors and market managers.</p>
dc.identifier archive/
dc.identifier.articleid 2328
dc.identifier.contextkey 11665059
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/presentations/121
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/|||Fri Jan 14 19:12:56 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Do They Matter? The Impact of Atmospherics on Farmers' Market Consumers' Purchase Intention and Word-of-Mouth
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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