US Apparel Companies Business Performance in the North American, European, and Asian Markets

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2011-11-01
Authors
Wang, Xinxin
Zou, Ye
Karpova, Elena
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Karpova, Elena
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Apparel, Events and Hospitality Management
Abstract

This study analyzed internet strategies employed by US companies in the North American, European, and Asian markets to explore whether they can be used to explain differences in companies' regional business performance.

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This proceeding is from 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

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Sat Jan 01 00:00:00 UTC 2011