Consumers’ Virtual Product Experiences and Risk Perceptions of Product Performance in the Online Co-Design Practice: A Case of NIKEiD

dc.contributor.author Yu, Ui-Jeen
dc.contributor.author Park, Juyeon
dc.date 2018-10-19T06:14:25.000
dc.date.accessioned 2020-06-30T05:29:34Z
dc.date.available 2020-06-30T05:29:34Z
dc.date.issued 2013-01-01
dc.description.abstract <p>Consumers tend to perceive product performance risk—the uncertainty and consequences of a product not functioning at some expected level— about visual, tactile, and trial attributes of apparel products such as style, fabric, color, touch, weight, fit, or comfort in apparel shopping (Yu, Lee, & Damhorst, 2012). Online consumers might perceive higher levels of visual, tactile, and trial risks of product performance, based on the evaluation of product attributes through virtual product experience (Yu et al., 2012). In particular, mass customized apparel or footwear could engender a greater risk of product performance.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/171/
dc.identifier.articleid 2603
dc.identifier.contextkey 11934678
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/171
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50231
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/171/2013_ITAA_MMVP_028.pdf|||Fri Jan 14 21:16:14 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Co-design
dc.subject.keywords online
dc.subject.keywords customization
dc.subject.keywords risk
dc.title Consumers’ Virtual Product Experiences and Risk Perceptions of Product Performance in the Online Co-Design Practice: A Case of NIKEiD
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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