Decision Factors in Purchasing Denim Jeans: Comparison of Teens and College Students

Abstract

<p>A pair of denim jeans is a daily fashion item that almost every teen and college-age individual owns and wears on a regular basis. The population of teens born between 1994 and 2010 is estimated to be more than 23 million and is the fastest growing segment in the apparel industry (Schrorer, 2012). Recent research (Setlow, 2000) has shown that apparel companies are targeting this growing population as they have large discretionary spending power.</p>