Textile Product Information in Apparel Advertisements: Content Analysis of Mademoiselle, 1942-1997

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2013-01-01
Authors
Baziotes, Monica
Ulrich, Pamela
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Altmetrics
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Throughout the twentieth century, women have utilized magazines as a means of obtaining information concerning nearly every aspect of their lives. In the early 1900s, women read articles pertaining to society news and viewed illustrations of the latest fashions in publications catering to upper and middle-class consumers (Farrell-Beck & Parsons, 2007). In later decades, magazines addressed changing gender roles and advertised products that assisted in domestic duties (Walker, 2000).

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