The impact of True Fit Technology on Consumer Confidence in their online clothing purchase Parr, Jacqueline Pookulangara, Sanjukta 2018-10-19T00:45:16.000 2020-06-30T05:40:06Z 2020-06-30T05:40:06Z 2017-01-01
dc.description.abstract <p>As online shopping gains traction, consumers have more choice from where they buy clothing, however, it also comes with the worry that because they are buying a clothing item sight-unseen, it just won't fit and hence will be a waste of money. This proposed conceptual study is exploratory in nature and aims at examining the use of True Fit® technology by consumers and its' impact on consumer confidence with respect to online sizing. Technology Acceptance Model and Theory of Uncertainty will be used as the basis for the theoretical framework for this study. The study will be set up as an experiment and will analyze consumers' beliefs with respect to online sizing both pre and post exposure to True Fit® technology.</p>
dc.identifier archive/
dc.identifier.articleid 2015
dc.identifier.contextkey 11601792
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/76
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/|||Sat Jan 15 01:51:08 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title The impact of True Fit Technology on Consumer Confidence in their online clothing purchase
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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