The Effect of Appearance Information on Favorableness Perception - The Role of Contingencies of Self-Worth and Self-Relevance

Date
2013-01-01
Authors
Baek, Eunsoo
Choo, Ho Jung
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As online social networks evolve, people have more chances to encounter others’ profiles. According to Mussweiler et al. (2006), people tend to associate themselves with others’ profile information when encountering it. A situation in that an individual comes across others’ profiles becomes a social comparison (Festinger, 1954), and the information becomes a reference point for the comparison. As a receiver of the information, this study focuses on comparison process happened and investigates the mechanism of how people evaluate others’ appearance information in online social networks.

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