Impact of Operational Planning on Small Business Retail Performance

Date
1994
Authors
Gaskill, LuAnn
Van Auken, Howard
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Abstract

This study examined operational planning activities (inventory, marketing, financial, and personnel) of successful (n=92) and failed (n= 91) small business apparel and accessory retailers. Results suggest that inventory, marketing, and financial planning activities significantly differed between groups with successful retailers being more likely than failed retailers to engage in such functions. No differences were found between groups in personnel planning. Study implications are discussed for small business practitioners and academic researchers.

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This article is from Journal of Small Business Strategy 5 (1994): 21.

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