Clothing Rental at Tourist Designations: Investigating Individuals' Attitude towards a Novel Business Model Kafi, Md Abdullahil Romeo, Laurel 2019-03-15T22:57:16.000 2020-06-30T05:43:09Z 2020-06-30T05:43:09Z 2018-01-01
dc.description.abstract <p>This study investigated consumer's acceptance of a novel approach to minimizing the environmental footprint of tourism and business travel, the rental of clothing the destination location. In this proposed business model tourist would be offered the service of renting all or some of their clothing onsite rather than bringing the items with them. This proposed business model was framed around the triple bottom line approach to sustainable development, and the Rational Choice Theory. Data was collected via an online survey that included Likert scale and open ended questions with essay length response capability. Seventy-two men and women over the age of 18 who travel domestically and internationally for business and/or pleasure participated in this research. Results indicated, 74% of participants would be willing to rent clothing rather than buying new item for a single trip, if the service were offered. The most frequently mentioned reason participants gave for their willingness to rent clothing was to reduce luggage weight. Additional reasons included: convenience during travel due to reduced luggage; not needing to buy new items; the enjoyment of wearing new items; and being able to try expensive designer clothing they would normally not purchase.</p>
dc.identifier archive/
dc.identifier.articleid 3393
dc.identifier.contextkey 13960800
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2018/presentations/112
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/|||Fri Jan 14 18:45:01 UTC 2022
dc.title Clothing Rental at Tourist Designations: Investigating Individuals' Attitude towards a Novel Business Model
dc.type event
dc.type.genre oral
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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