Exploring the Impact of a Documentary Film on Young Consumers' Understanding of Sustainable Apparel Consumption and Behavioral Changes
Date
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Research Projects
Organizational Units
Journal Issue
Is Version Of
Versions
Series
The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
Department
Abstract
The purpose of this study is to examine the effectiveness of a documentary film on undergraduate students' awareness of sustainability and future intention to change their apparel consumption behaviors. Changes of the scale and pattern of apparel consumption and attitudes in favor of sustainable apparel consumption is crucial. Then, how can we find ways to transform unsustainable consumption to sustainable? A documentary film, "The True Cost" (2015), and other activities were utilized because they provide the context of global supply chain of fast fashion and practices. The most crucial theme emerged after watching the film was that several participants appeared to recognize themselves as a change agent in the system addressing some fundamental issues of consumerism. Those participants seemed to become more proactive for a sustainable lifestyle in their life, community, and for their professional careers.