Single Or Multiple Competitive Strategies For Small Businesses?

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Date
1990
Authors
Mulford, Charles
Chacko, Thomas
Blackburn, Virginia
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Shrader, Charles
Morrill Professor Emeritus, University Professor Emeritus
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Management and Entrepreneurship

The Department of Management and Entrepreneurship seeks to provide students with the knowledge of organizations and management functions within organizations. Graduates will be able to understand work-related behavior, competitive strategy and advantage, strategies of international business, and human-resource management practices.

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The Department of Management was formed in 1984 in the College of Business Administration (later College of Business).

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1984 - present

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This research focuses upon the association between external environments, planning, and the development of competitive strategy in small business firms. The population ecology model l of organizations and their environments emphasizes that only some organizations, e.g., those with the right characteristics, will be selected for survival. While management is not impotent, this model clearly emphasizes ways in which external environments directly influence the fate of organizations (Aldrich, 1979).

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This article is from Journal of Managerial Issues 2 (1990): 454. Posted with permission.

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Mon Jan 01 00:00:00 UTC 1990
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