Men (and Women) Shopping on the Darkside: Consumer Misbehavior on Black Friday

Date
2013-01-01
Authors
Lennon, Sharron
Lee, Jaeha
Kim, Minjeong
Johnson, Kim
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Abstract

Black Friday (BF) has been studied as a consumption event (Thomas & Peters, 2011) and as a site for consumer misbehavior (Lennon, Johnson, & Lee, 2011). BF is a unique shopping event (Thomas & Peters, 2011); most major retailers participate with extended hours and doorbuster promotions. Since the goal of promotions is to make people want things (Anderson & Bushman, 2002), BF promotions may incentivize consumer misbehavior on BF.

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