De visualium rhetoricorum natura: Design, art, culture, text

dc.contributor.advisor Charlie Kostelnick Standifer, George
dc.contributor.department English 2019-11-04T21:58:15.000 2020-06-30T03:19:21Z 2020-06-30T03:19:21Z Thu Aug 01 00:00:00 UTC 2019 2001-01-01 2019-01-01
dc.description.abstract <p>With the rise of multimedia, communication took a decidedly visual turn. And while many disciplines such as design, media studies, marketing, and art history have sought to analyze and explain visuals through various academic lenses, an emphasis on the culturally situated nature of visual language, on how visuals behave within visual discourse communities, has just begun to emerge. This field of study, visual rhetoric, collates traditional rhetoric’s abundance of persuasive resources with the systematic analysis of visual elements in order to understand how visuals persuade their audiences. But even with visual rhetoric’s growth in the past few decades, research into how visuals enact and sustain groups of people has not received adequate scholarly attention. Growing out of the increase in visual content, a realization that all visuals are contextually and culturally embedded, and the rising need to understand the rhetorical processes involved, the articles in this dissertation respond to this gap in the research by explicitly addressing how visual language functions in forming and sustaining community identity. In particular, my dissertation demonstrates how three visual discourse communities use distinct visual languages to help shape their individual group character. To do this, I employ three different visual methodological frameworks—iconology, Piercian semiotics, and social semiotics—that best explain each visual discourse community’s artifact.</p> <p>In chapter two, I analyze a non-alphabetic historical register, a Sioux winter count, using iconology in order to comprehend its historicity. In chapter three, I employ Piercian semiotics to detail how text operates iconically within an advertisement and a poem. And in chapter four, I examine four minor league baseball hat logos using the social semiotic perspective to glean how professional designers visualize their intended community. These articles all focus on how the visual language distinct visual discourse communities use explains, expresses, details, and perpetuates the cultural and social beliefs of their intended audiences. As such, this dissertation adds new insights into visual rhetoric’s ability to explain how communities (audiences) use visual codes to bind themselves together.</p>
dc.format.mimetype application/pdf
dc.identifier archive/
dc.identifier.articleid 8575
dc.identifier.contextkey 15681610
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath etd/17568
dc.language.iso en
dc.source.bitstream archive/|||Fri Jan 14 21:25:31 UTC 2022
dc.subject.disciplines Art and Design
dc.subject.disciplines Communication
dc.subject.disciplines Rhetoric
dc.subject.keywords iconology
dc.subject.keywords imagetext
dc.subject.keywords semiotics
dc.subject.keywords social semiotics
dc.subject.keywords Visual Rhetoric
dc.subject.keywords winter count
dc.title De visualium rhetoricorum natura: Design, art, culture, text
dc.type article
dc.type.genre dissertation
dspace.entity.type Publication
relation.isOrgUnitOfPublication a7f2ac65-89b1-4c12-b0c2-b9bb01dd641b Rhetoric and Professional Communication dissertation Doctor of Philosophy
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