Rebranding forRebranding for Ethiopian Tour and Travel (የኢትዮጵያ/ETHIOPIAN) Ethiopian Tour and Travel (የኢትዮጵያ/ETHIOPIAN)

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2023-05
Authors
Zewde, Yonas
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Rice, Tina
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Abstract
Branding and strategic communication are crucially important to be recognized and successful in a global market. Creating a strong and well-organized brand can be a competitive international marketing strategy, as it provides visibility and a framework to leverage strong brands into new markets, assimilate acquired brands, and integrate strategy across markets. Branding is also a powerful marketing tool that can be used successfully, and new, innovative applications are emerging in the field. One of the fundamental issues in branding strategy is the selection of a brand name and color palette, which can significantly impact the success of a branding strategy. This Creative Component will explore the creative process of branding for Ethiopian tour and travel, also known as "የኢትዮጵያ/ETHIOPIAN.''
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2023