Small Retail Businesses' Varied Perceptions of Market Competition

dc.contributor.author Byun, Sang-Eun
dc.contributor.author Ginder, Whitney
dc.contributor.author Kim, Hyejeong
dc.contributor.author Han, Siyuan
dc.contributor.author Centrallo, Carol
dc.date 2018-10-19T01:08:14.000
dc.date.accessioned 2020-06-30T05:37:03Z
dc.date.available 2020-06-30T05:37:03Z
dc.date.issued 2016-11-09
dc.description.abstract <p>This study aimed to investigate: (1) how small businesses perceive market competition within/outside the community and what their underlying reasons are; and (2) how their perceived competition varies with the level of business revenue and innovativeness. Potential samples were selected using ReferenceUSA.com. We interviewed 51 small business owners/managers in eight southeastern cities, focusing on stores that carry non-durable products (e.g., fashion goods). This study found that 45% of participants expressed increasing competitive pressures and threats, whereas 55% did not feel competition. Multiple-response crosstab analysis showed that the majority (73%) of the businesses with higher revenue did not feel competition, whereas the businesses with lower revenue had a split view on perceived competition. This study revealed that small businesses might not fully understand or recognize the nature of post-recession competition or thoroughly scan their external business environment. Small businesses must specify their strongest competition and broaden perceptions of potential competitors.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/68/
dc.identifier.articleid 1715
dc.identifier.contextkey 10440148
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/68
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51300
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/68/MVP_Byun_Small_20Retail_20Percetions_20of_20Market_20Competition_RES.pdf|||Sat Jan 15 01:28:52 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.title Small Retail Businesses' Varied Perceptions of Market Competition
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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