Small Retail Businesses' Varied Perceptions of Market Competition
Small Retail Businesses' Varied Perceptions of Market Competition
dc.contributor.author | Byun, Sang-Eun | |
dc.contributor.author | Ginder, Whitney | |
dc.contributor.author | Kim, Hyejeong | |
dc.contributor.author | Han, Siyuan | |
dc.contributor.author | Centrallo, Carol | |
dc.date | 2018-10-19T01:08:14.000 | |
dc.date.accessioned | 2020-06-30T05:37:03Z | |
dc.date.available | 2020-06-30T05:37:03Z | |
dc.date.issued | 2016-11-09 | |
dc.description.abstract | <p>This study aimed to investigate: (1) how small businesses perceive market competition within/outside the community and what their underlying reasons are; and (2) how their perceived competition varies with the level of business revenue and innovativeness. Potential samples were selected using ReferenceUSA.com. We interviewed 51 small business owners/managers in eight southeastern cities, focusing on stores that carry non-durable products (e.g., fashion goods). This study found that 45% of participants expressed increasing competitive pressures and threats, whereas 55% did not feel competition. Multiple-response crosstab analysis showed that the majority (73%) of the businesses with higher revenue did not feel competition, whereas the businesses with lower revenue had a split view on perceived competition. This study revealed that small businesses might not fully understand or recognize the nature of post-recession competition or thoroughly scan their external business environment. Small businesses must specify their strongest competition and broaden perceptions of potential competitors.</p> | |
dc.identifier | archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/68/ | |
dc.identifier.articleid | 1715 | |
dc.identifier.contextkey | 10440148 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | itaa_proceedings/2016/posters/68 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/51300 | |
dc.relation.ispartofseries | International Textile and Apparel Association (ITAA) Annual Conference Proceedings | |
dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/68/MVP_Byun_Small_20Retail_20Percetions_20of_20Market_20Competition_RES.pdf|||Sat Jan 15 01:28:52 UTC 2022 | |
dc.subject.disciplines | Fashion Business | |
dc.subject.disciplines | Fashion Design | |
dc.title | Small Retail Businesses' Varied Perceptions of Market Competition | |
dc.type | event | |
dc.type.genre | event | |
dspace.entity.type | Publication | |
relation.isSeriesOfPublication | 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5 |
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