Identifying the gap between attitude and behavior of purchasing environmentally-friendly apparel: environmental awareness, attitudes, and products’ attributes

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2013-01-01
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Perry, Anna
Chung, Te-Lin
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Chung, Telin
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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Apparel consumption has significantly contributed to the causes of environmental change (Hiller Connell, 2011) and has brought to the retailers and consumers’ attentions. However, increased environmental consciousness seems conflicting with the rapid changes in fashion where consumptions are encouraged (Kim & Damhorst, 1998). Thus, in this study, we aimed to explore the paradox between environmental issues and fast-changing fashion. The purposes of this study were to (a) identify the reasons for purchasing environmentally-friendly apparel (EFA) in regard to environmental awareness and products’ attributes, (b) examine the relationships among such factors, and (c) verify whether the attitudes and behaviors are consistent.

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