An investigation of the theory of reasoned action concerning consumer acceptance of food irradiation

dc.contributor.advisor Stephen G. Sapp
dc.contributor.advisor Gloria Jones Johnson
dc.contributor.advisor Catherine H. Strohbehn Frishman, Natalia
dc.contributor.department Sociology 2018-08-22T21:34:20.000 2020-06-30T07:43:27Z 2020-06-30T07:43:27Z Tue Jan 01 00:00:00 UTC 2008 2008-01-01
dc.description.abstract <p>This research examined how attitudes and subjective norms influence behavioral intentions to eat irradiated food. This inquiry is important because, food irradiation is controversial and the public's attitude toward it can influence the extent to which it is eventually adopted.;The data received from the first, large-scale commercially funded market test of irradiated food in supermarkets located throughout Minneapolis, Minnesota, has been used for statistical analysis. The test was conducted by Huisken's Meats, Inc. on spring of 2000. The data includes questionnaire responses of 225 participants.;The data analysis of consumers' opinions, concerning food irradiation, confirms the theory of reasoned action. However, the results show that subjective norms have a weak effect on intentions to eat irradiated food. Suggestions are offered for future research based upon the findings of this study.</p>
dc.format.mimetype application/pdf
dc.identifier archive/
dc.identifier.articleid 16302
dc.identifier.contextkey 7019446
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath rtd/15303
dc.language.iso en
dc.source.bitstream archive/|||Fri Jan 14 20:39:08 UTC 2022
dc.subject.disciplines Applied Behavior Analysis
dc.subject.disciplines Other Psychology
dc.subject.disciplines Quantitative, Qualitative, Comparative, and Historical Methodologies
dc.subject.disciplines Theory, Knowledge and Science
dc.subject.keywords Sociology
dc.title An investigation of the theory of reasoned action concerning consumer acceptance of food irradiation
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication 84d83d09-42ff-424d-80f2-a35244368443 thesis Master of Science
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